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ROE TOURISM

The ‘Open Wheatbelt’ branding has been redeveloped into ‘Roe Tourism’ in order to create a clearer brand and promote the name of the area. The brand aims to be welcoming, vibrant and promote the unique nature, diversity and vast landscapes of the region.  The themes of exploration, discovery and attracting visitors to explore the area though self-drives is promoted by asking visitors ‘Which path will you take?’.