Back to portfolio


The identity and launch
theme for the new Brookfield
skyscraper in the city of
Perth is based on the concept
of shining a light on a new
era of business in the city.
The building launch coincided
with the 50 year anniversary
of Perth being nicknamed
‘The City of Lights’ by
astronaut John Glenn as
he became the first American
to orbit the earth, which is
subtly and stylishly alluded
to in the design.
Completed at Block Branding
Creative Director: Mark Braddock
Writer: Melita Masters