a new direction and drive within the business, along with the key proposition of prosperity to both customers and stakeholders. The unprecedented level of diversification and expansion within the Company needed to be considered in developing the identity, so sub-brands for both consumer and investor products were developed. Overall it was important to achieve consistency, flexibility, presence and longevity with the identity.
PEET LIMITED
The challenge in rebranding
a Company that had been
around for over 100 years
was to develop a identity
that could move forward
with the organisation and
not just reflect its past.
The identity needed to reflect
a new direction and drive within the business, along with the key proposition of prosperity to both customers and stakeholders. The unprecedented level of diversification and expansion within the Company needed to be considered in developing the identity, so sub-brands for both consumer and investor products were developed. Overall it was important to achieve consistency, flexibility, presence and longevity with the identity.
a new direction and drive within the business, along with the key proposition of prosperity to both customers and stakeholders. The unprecedented level of diversification and expansion within the Company needed to be considered in developing the identity, so sub-brands for both consumer and investor products were developed. Overall it was important to achieve consistency, flexibility, presence and longevity with the identity.
