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Spicers

American Chopper and Monster Garage meets Spicers Paper. This became a tongue-in-cheek look at an industry that likes to create pretty and trendy designs. To renew interest in the sometimes forgotten medium of paper, this calendar creates a conversation and highlights its flexibility and durability. The fake Spicers Guild takes the traditional finishes of die-cutting and embossing to the extreme.

Client

Spicers Paper

Agency

Block Branding

Creative Director

Mark Braddock

Copywriter

Melita Masters

Date