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American Chopper and
Monster Garage meets
Spicers Paper. This became
a tongue-in-cheek look at
an industry that likes to
create pretty and trendy
design. To renew interest
in the sometimes forgotten
medium of paper, this calender
creates a conversation and
highlights its flexibility and
durability. The fake Spicers
Guild takes the traditional
finishes of diecutting and
embossing to the extreme.
Completed at Block Branding
Creative Director: Mark Braddock

Writer: Melita Masters