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The Point, in Mandurah,
Western Australia, is steeped
in history; it is the location
of the former Peninsula Hotel
and where an 100-year old
Moreton Bay Fig tree still
stands to this day. For a new
iconic waterfront development
at The Point, an identity
needed toreflect the affluent
nature of this location.
Ornate gold circles represent
the three buildings that
make up the development –
a luxury apartment building,
the Sebal Hotel and a bar
and restaurant venue. The
identity needed to be flexible
so it could also be applied
to the building, while having
longevity that could sustain
fresh promotional material
for over 10 years.