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WIFE – Women in Farming
Enterprises, is a group
that seeks to empower
women farmers to reach
their full potential within
their farm businesses.
This is achieved by tapping
into the vast well of knowledge
already present within the
women of their communities.
The group also aims to
improve the understanding
between women of different
generations and to promote
harmonious relationships
in family businesses.
The brand needed to appeal
to women of all generations
while reflecting and upholding
the professional nature of the
organisation and its members.
This was achieved through a
network of lines representing
the passing of knowledge,
while gold colouring and
etched clouds expresses the
organic nature of farming.