Enterprises, is a group
that seeks to empower
women farmers to reach
their full potential within
their farm businesses. This is achieved by tapping into the vast well of knowledge already present within the women of their communities. The group also aims to
improve the understanding
between women of different
generations and to promote
harmonious relationships
in family businesses. The brand needed to appeal to women of all generations while reflecting and upholding the professional nature of the organisation and its members. This was achieved through a network of lines representing the passing of knowledge, while gold colouring and etched clouds expresses the organic nature of farming.
