WIFE – Women in Farming Enterprises, is a group that seeks to empower women farmers to reach their full potential within their farm businesses. This is achieved by tapping into the vast well of knowledge already present within the women of their communities. The group also aims to improve the understanding between women of different generations and to promote harmonious relationships in family businesses.

The brand needed to appeal to women of all generations while reflecting and upholding the professional nature of the organisation and its members. This was achieved through a network of lines representing

the passing of knowledge, while gold colouring and etched clouds express the organic nature of farming.