Gesha Coffee Co. required a brand identity that would be relevant to both the cafe and wholesale sides of the business. The hand-crafted nature of coffee roasting and the industrial architecture of the cafe influence the style of the brand. Gesha Coffe Co. contrasts the simple, rustic application of a stamp on takeaway items with the intricate design of their coffee bags. The sketch style of the illustration feels industrial and reflects both the nature of the business and the iconic location of Fremantle, WA.
Gesha Coffee Co
Natasha Muhl
November 20, 2014