Kulin Bush Races
After 25 years it was decided that the Kulin Bush Races required a consistent brand and the horse icon required a bit of a facelift. The dusty bush horse race with camping is what makes the event unique and was to be embraced as a major consideration when creating the brand style.
Target Audience
General public focused on attracting families and grey nomads.
Style
+ Clean
+ Rustic
+ Bold
Tone
+ Safe
+ Modern
+ Fun
+ Welcoming
Aim
+ Brand consistency.
+ Awareness of Kulin has been considered when developing the identity.
+ Requirement for templated, simple design.
Client
Kulin Bush Races Committee
Date
June 21, 2020