The branding for this project was developed as part of a marketing and branding workshop for a coffee van the KDHS was gifted as a community initiative to offer career training and fundraising. As part of the program students were provided the opportunity to develop a brand from concept through to design which they then pitched to the school board for voting. The students also ran a afternoon coffee shop which allowed them to showcase their newly acquired coffee making, cooking, serving and branding skills.

The concepts and direction developed by the students was then revisited, along with a new name that was able to be purchased and applied to the coffee van.